I show you how to build an evidence-based culture, because when you are truly committed to serving your audience it shows up in everything you do - from your corporate culture, to your business strategies, to the design and implementation of your products, services, and programs, to your communications strategies and content, and your response to feedback.
USE CONSUMER INSIGHTS TO SOLVE PROBLEMS, ELEVATE IDEAS AND MAKE DECISIONS WITH CONFIDENCE
I can get you there. My work may be right for you if:
You need to make strategic use of consumer insights/market research but don’t have access to in-house resources or expertise
You have a gap in your full-time research/insights resources that you need to fill with a senior level professional to maintain continuity and leadership with clients/key files while you take the time to get the right person in place
You need to strengthen your pitches/proposals and concept designs with consumer, category and industry insights
You need to navigate the landscape of public, health care provider, stakeholder perspective on health care, health and wellness, and the broader public sector with confidence
You need experience with behaviour change research and social marketing development and evaluation
You need a seasoned professional to conduct key informant interviews with your high value clients, partners, stakeholders, colleagues
You need to train your staff, executive team to become an evidence-based organization
You are an entrepreneur looking for how to translate your clients’ needs and desires into great client service and a growth business based on a strong and unique brand
Access these services to create effective decision supports:
Strategic research briefs
Consulting on research redesign, analysis and interpretation of results, application of insights.
Key informant interviews
Jurisdictional reviews/competitive intelligence
Research audits for pitches, proposals, concept design options
Research project services: proposal and report authoring, project design, questionnaire development, client management and ongoing support/consultation.
Creation of research-based tools and programs to support ongoing integration of perspective and insight into businesses - segmentation studies and tools for planners based on segmentation; key performance indicator program and dashboard of key results; 360 evaluation plans of key initiatives/campaigns
Senior/executive level consulting and support services.
Knowledge transfer and exchange strategies and support
Coaching sessions/training programs to support various levels of staff (from executive to junior) to become an evidence-based organization that lives on insight!
Specific products in development, and created on demand.